Commercial Farmers' Union of Zimbabwe

Commercial Farmers' Union of Zimbabwe

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Grace Mugabe takes on Nestle

Grace Mugabe takes on Nestle

04/07/2012 00:00:00
by Staff Reporter

Zimbabwe’s supermarkets this week began stocking dairy products from First 
Lady Grace Mugabe’s farm in Mazowe – a brazen challenge to Swiss food 
conglomerate, Nestle, which bowed to political pressure to stop buying milk 
from Gushungo Dairy Estate.

The country’s biggest supermarket chain, OK, on Wednesday was selling pints 
of fresh milk and sour milk under Mugabe’s Alpha Omega brand.

Also being processed at the farm is powdered milk, ice cream and various 
other products which will soon enter a market dominated by Nestle.

Zimbabwean blogger Cynic Harare observed that the packaging was “pretty 
dull”, but added: “It tastes like milk, which means it’s better than some 
stuff around. It’s a bit cheaper too.”

In a recent interview with state media, President Robert Mugabe’s wife 
boasted that her dairy farm had 2,000 cows and was the second biggest in the 
SADC region, with the capacity to milk 64 cows at one go.

In 2009, Nestle announced it would stop buying milk from Gushungo Dairy 
Estate – built on a farm which was seized from a white farmer – after coming 
under pressure from rights activists who threatened to campaign for a 
boycott of Nestle products. 


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